
McDonald’s – ahh the golden arches. They’re the biggest restaurant in the world. Billions and billions served. That’s quite an accomplishment that came out of Ray Kroc’s dream. I still stop by for a Big Mac and fries every now and then. People always talk about the fries – and they are great – but you know what? Mickey Dees has always had the greatest fountain sodas. They always get the mix just right. So what’s this got to do with real estate?
Well it has a lot to do with the Keys2Day Team’s philosophy of real estate. But before we get into that one more great restaurant recommendation. Morton’s. If you like steak you will LOVE Morton’s. Mind you – it’s a different price point than McDonald’s but it is my personal belief that they have the best steaks.
So back to the Keys2Day philosophy. We believe in individualized service tailor made to each unique situation. No two home buyers or seller are alike. It doesn’t matter if you live in the same style house on the same street. Since we are talking about the most expensive single transaction most folks will make wouldn’t you rather get personal attention?
Oh and did I mention Morton’s staff is specially trained to provide you with the best dining experience? Now don’t get me wrong – I’m not taking anything away from McDonald’s. In fact I used to work there in high school. It was a great opportunity that more young people should take advantage of. However, McDonald’s is geared toward being the biggest. Volume sales. They have a $1 menu that’s cookie cutter. That works in fast food because you know you’ll get the same taste from every McDonald’s. I was in Paris once and had a Royale with cheese, our version of the Quarter Pounder. It tasted exactly the same. But I also know what I am getting at Morton’s – top shelf.
Well it has a lot to do with the Keys2Day Team’s philosophy of real estate. But before we get into that one more great restaurant recommendation. Morton’s. If you like steak you will LOVE Morton’s. Mind you – it’s a different price point than McDonald’s but it is my personal belief that they have the best steaks.
So back to the Keys2Day philosophy. We believe in individualized service tailor made to each unique situation. No two home buyers or seller are alike. It doesn’t matter if you live in the same style house on the same street. Since we are talking about the most expensive single transaction most folks will make wouldn’t you rather get personal attention?
Oh and did I mention Morton’s staff is specially trained to provide you with the best dining experience? Now don’t get me wrong – I’m not taking anything away from McDonald’s. In fact I used to work there in high school. It was a great opportunity that more young people should take advantage of. However, McDonald’s is geared toward being the biggest. Volume sales. They have a $1 menu that’s cookie cutter. That works in fast food because you know you’ll get the same taste from every McDonald’s. I was in Paris once and had a Royale with cheese, our version of the Quarter Pounder. It tasted exactly the same. But I also know what I am getting at Morton’s – top shelf.

What’s the morale? Biggest and best are very often two totally different things serving two totally different purposes. Sure – if you’re hungry Morton’s and McDonalds can solve that. But if you want a higher level of individualized service tailored to your needs and wants – then there is no question. The Keys2Day team will never be the biggest – that’s not our goal. We strive to be the best by providing quality service, home buying and selling education and service tailored to meet the needs of individuals.
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